News

Accent Equity invests in Global Attractions SPI to accelerate international growth

Stockholm, 7 January 2020

  • The investment fund Accent Equity 2017 has signed an agreement to acquire a majority stake in Global Attractions SPI
  • Global Attractions SPI is a leading European designer, manufacturer, and supplier of equipment for indoor playgrounds and other leisure-related activities. Having grown on average c. 12% per year since 2015, the company now turnovers approximately SEK 330 million across a global customer base
  • Management, who will stay on as co-owners, will be supported by Accent Equity to accelerate the company’s international expansion

The investment fund Accent Equity 2017 L.P. has signed an agreement to acquire a majority stake in Global Attractions SPI from founders and management. The company’s CEO Mikael Wettergren and other key employees will reinvest and continue to develop the group in close cooperation with Accent Equity.

Global Attractions SPI, headquartered in Malmö, Sweden, was established in 1974 and has since developed into the European market leader in equipment for indoor playgrounds and other leisure related activities. The company has local presence in fifteen countries and a wide distributor base in twelve countries, together covering five continents. Supported by five production and assembly units located across Europe, Global Attractions SPI offers turn-key services ranging from concept development and design to production and installation. The global customer base includes operators of Family Entertainment Centres, hotels, airports and restaurants. The group has net sales of approximately SEK 330 million, having grown on average c. 12% per year since 2015.

”We have grown a lot over the last years and established ourselves as the market leader in Europe. To take our company to the next level we started looking for a growth oriented and experienced partner – and in this process we found Accent Equity that ticked all the boxes. I am very happy to welcome Accent Equity as our new majority owner, and myself and the team now look forward to continuing our journey to becoming a leading global player with the help of Accent Equity”, says Mikael Wettergren, CEO of Global Attractions SPI.

”Based on Global Attractions SPI’s strong market position and global reach, and its renowned design and product quality, we are confident the company can realise its full potential with the support from us. We look forward to working closely with the very skilful management team in further accelerating the international growth and developing the customer offering”, says Niklas Sloutski, CEO and Partner of Accent Equity Partners, investment advisor to Accent Equity 2017.

For additional information, please contact:
Niklas Sloutski, CEO and Partner of Accent Equity Partners AB, +46 70 300 99 59
Mikael Wettergren, CEO of Global Attractions SPI AB, +46 70 922 84 08

About Accent Equity:
Founded in 1994, Accent Equity is one of the buy-out investment pioneers in the Nordic region. Since then, Accent Equity funds have invested in 87 companies, of which 69 investments have been realised. Accent Equity’s ambition is to develop the portfolio companies to be Nordic, European or Global leaders through sustainable improvements of their operations as well as by their strategic positioning. Accent Equity Partners is the investment advisor to all Accent Equity funds. www.accentequity.se

About Global Attractions SPI:
Global Attractions SPI, established in 1974, is a leading designer, manufacturer and supplier of equipment for indoor playgrounds and other leisure related activities. Customers include operators of Family Entertainment Centres, hotels, airports and restaurants. The company has local presence in fifteen countries and a wide distributor base in twelve countries, together covering five continents. www.globalattractions.com and www.spiglobalplay.com
2020 Accent Equity VI (2017)