Accent Equity will as new majority owner of Scandinavian Cosmetics Group boost expansion
Stockholm, 10 October 2019
The investment fund Accent Equity 2017 has entered into an agreement to acquire Scandinavian Cosmetics Group from Aurelius
Scandinavian Cosmetics Group is a leading Nordic brand management company within high-end cosmetics, covering the entire value chain from brand building and marketing to category management and distribution
Accent Equity will support the company’s ambition for expansion - both organically and through selected add-on acquisitions
The investment fund Accent Equity 2017 L.P. has signed an agreement to acquire 100% of the shares of Scandinavian Cosmetics Group from the German investment group Aurelius. Scandinavian Cosmetics Group, operating in Sweden, Norway and Denmark, is a leading Nordic brand management company within high-end make up, fragrances, skin care, hair care and beauty tools. The group’s offering to brand owners as well as online and retail partners, covers all aspects of the value chain - from brand building and marketing services (online and traditional) to category management and distribution. The group, with roots from 1927, is headquartered in Malmö, Sweden, and has more than 200 employees. In 2018, the group had net sales in excess of SEK 1.0 billion.
The transaction, which is conditioned on merger clearance, is expected to close during Q4 2019. Management will invest alongside Accent Equity and is enthusiastic about developing the group during its next growth phase.
“We are very pleased to have Accent Equity joining us and we look forward to further developing the company in partnership. Since Accent Equity has a proven track-record of accelerating sales growth we believe they will be a great partner to support our journey for further expansion, both organically and through selected add-on acquisitions”, says Joakim Johnsson, CEO of Scandinavian Cosmetics Group.
“We are impressed by the company’s highly experienced management and operational teams, and by the strong development they have accomplished in recent years, both operationally and through the successful integration of previous acquisitions. It is our and management’s ambition to further strengthen the company’s offering to brand owners and customers in order to stimulate mutual growth ambitions in both existing and new markets”, says Daniel Winberg, Partner at Accent Equity Partners AB, investment advisor to Accent Equity 2017 L.P. For additional information, please contact: Daniel Winberg, Partner at Accent Equity Partners AB, +46 70 247 41 47 Joakim Johnsson, CEO at Scandinavian Cosmetics Group, +46 70 666 51 46 About Accent Equity: Founded in 1994, Accent Equity is one of the buy-out investment pioneers in the Nordic region. Since then, Accent Equity funds have invested in 86 companies, of which 68 investments have been realised. Accent Equity’s ambition is to develop the portfolio companies to be Nordic, European or Global leaders through sustainable improvements of their operations as well as by their strategic positioning. Accent Equity Partners is the investment advisor to all Accent Equity funds. www.accentequity.se
About Scandinavian Cosmetics Group: Scandinavian Cosmetics Group is the leading Nordic brand management company within high-end cosmetics, representing more than 100 brands in Sweden, Norway and Denmark. The company has a key role in the whole value chain for luxury and semi-selective brand owners, offering brand building, marketing services, category management and distribution services to a sales network consisting of retailers, fashion houses, concept stores, pharmacies and e-commerce. www.scandinaviancosmeticsgroup.com
