Accent Equity-owned Lunawood strengthen its presence in North America through a Joint Venture with Atlanta Hardwood Corporation

Stockholm, 20 November 2024

• Lunawood has partnered with Atlanta Hardwood Corporation to form a joint venture, Lunawood LLC
• Lunawood LLC will manage all North American Lunawood sales, including products manufactured at Lunawood’s Finnish facilities, effective January 1, 2025
• A state-of-the-art production facility will be established at Atlanta Hardwood Corporation’s plant in Cleveland, Georgia, dedicated to producing thermally modified timber products from locally sourced hardwood, expanding Lunawood’s product range

Lunawood has joined forces with Atlanta Hardwood Corporation to create a joint venture, Lunawood LLC. This partnership marks a significant milestone in Lunawood’s growth strategy, showcasing its commitment to efficiently serving the North American market with high-quality products. The joint venture includes the establishment of Lunawood’s own state-of-art production facility at Atlanta Hardwood Corporation’s plant in Cleveland, Georgia.

The new facility will produce thermally modified timber products using locally sourced hardwood, primarily for the North American market, with future plans for global distribution. This collaboration marks a substantial expansion of Lunawood’s product range, now encompassing both Finnish softwood and North American hardwood thermally modified products.

Effective January 1, 2025, all North American Lunawood sales, including products manufactured at Lunawood’s Finnish facilities, will be managed through Lunawood LLC. This joint venture merges Lunawood’s expertise in thermal modification, production, quality control, and commercialization with Atlanta Hardwood’s extensive market knowledge, logistics, and profiling facilities. Together, they aim to strengthen their market presence and deliver superior products to their customers.

Lunawood’s CEO Arto Halonen sees great potential for the joint venture:

“Lunawood is known as a growth-driven company exporting already to over 60 countries. Having found a partner that shares our ambitions and is committed to serving the North American market comprehensively, we recognized a joint venture as the ideal solution to leverage both of our core competencies and enable our growth. We are also happy to be able to serve the Northern American market with shorter delivery times for Lunawood Collection products, thanks to local inventory."

Hal Mitchell, President of Atlanta Hardwood Corporation, and brand manager for AHC Hardwood Group expresses enthusiasm about the joint venture:

“We are thrilled to collaborate with the leading producer of environmentally friendly thermally modified products. This joint venture positions Lunawood to advance its journey toward becoming a global leader in thermal modification, specializing in both North American and Nordic species. We are excited to offer volume production of these quality-tested, sustainable and durable products to the North American market. Scaling the manufacturing of U.S. lumber has been a dream since our first thermal modification kiln was installed 10 years ago. This joint venture allows us to accomplish that goal.”

For more information, please contact:

Arto Halonen, CEO of Oy Lunawood Ltd,
+358 40 823 2877, arto.halonen@lunawood.com
Hal Mitchell, President, Atlanta Hardwood Corporation,
+706-865-1470, hmitchell@hardwoodweb.com
Daniel Winberg, Chairman of Lunawood and Partner of Accent Equity,
+46 70 247 41 47, daniel.winberg@accentequity.se

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About Lunawood:
Oy Lunawood Ltd, established in 2000 in Finland, is the pioneer and global leader in sustainable wood innovations that positively impact architecture, well-being and emission reduction worldwide. Lunawood re-connect nature with people by bringing the natural benefits of the forest into daily life. The Company has two production units in Finland and world-wide partner network to serve building professionals.
www.lunawood.com

Atlanta Hardwood Corporation:
Atlanta Hardwood Corporation has operated from its base in the metropolitan Atlanta area since the mid-1950s and is doing business as AHC Hardwood Group in Cleveland, Georgia and Clarksville, Tennessee. Atlanta Hardwood Corporation also offers domestic trucking as AHC Logistics, which specializes in the transportation of lumber and building materials.
hardwoodweb.com

About Accent Equity:
Accent Equity has since 1994 invested in private Nordic companies where a new partner or owner can serve as a catalyst. Our ambition is to invest in and develop the companies to be Nordic, European or Global leaders through a professional, hands-on and long-term oriented approach that results in superior and sustainable returns.
accentequity.se
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